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Entrepreneurial Development
Publications

A successful conception, appraisal, and implementation of an entrepreneurial idea, be it in starting a new business or growing an existing one, is dependent on due diligence that is premised on its compatibility, feasibility, and viability.
Our entrepreneurial development publications can help you achieve a well-conceptualised and a well-appriased business idea, and well-implemented business.


Entrepreneurial Design & Development
by Dr Musa Mgemane
Code: 9463-06
Paperback
Trim Size: A4 (21.0cm x 29.7cm) OR Custom (19.1cm x 24.6cm)


[In Stock]
BOOK DESCRIPTION
BOOK CONTENTS
In Entrepreneurial Design & Development, Dr Musa Mgemane explains the business initiative and business due diligence aspects of business management excellence - a precursor to business success.

The book covers the fundamental entrepreneurial knowledge of appreciating entrepreneurship from basic business-market nexus, from entrepreneurial development life cycle angle, from entrepreneurial characteristics perspective, from entrepreneurial production modes, and from its link with all aspects of economics - in particular the economic growth, national wealth, and job creation.

It covers the requisite skills of initiating and/or setting up an enterprise (small medium or big), in particular the business planning imperatives of subjecting a business idea to operational and financial due diligence; formulating clear business purpose, intent, character, objectives, approach, and position; qualitatively and quantitatively defining the target market; and producing a well-researched business plan for operational direction and for raising capital.

It provides the guidelines and information on formalising a business for various compliance regulations and legislation.

In a nutshell, it covers all there should be, in conceiving a business and in starting it.
Chapter 01: Entrepreneurial Profile
Chapter 02: Entrepreneurship within Economics
Chapter 03: Entrepreneurial Idea Generation
Chapter 04: Entrepreneurial Idea Personal Fit Analysis
Chapter 05: Entrepreneurial Idea Situational Fit Analysis
Chapter 06: Entrepreneurial Idea Operational Fit Analysis
Chapter 07: Enterprise Strategy Formulation
Chapter 08: Enterprise Marketing Plan Development
Chapter 09: Enterprise Business Plan Development
Chapter 10: New Enterprise Formalisation
R 400.00





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